DecisivePath

The 7-Decisions Framework for Building Purpose-Driven Products

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A Structured Approach to Align Mission, Market, and Execution

Transform abstract ideas into successful products by ensuring strategic coherence at every stage. Each decision eliminates a critical risk and builds upon the last.

1

Mission

A concise slogan describing the positive change you want to create in the world.

Why it matters:

  • Anchors your company's core DNA
  • Acts as a filter for strategic decisions
  • Inspires action and creates emotional connection

Examples:

Tesla: "To accelerate the world's transition to sustainable energy."

Wikipedia: "Free access to the sum of all human knowledge."

2

Vision

A vivid narrative of how the world will change after your mission is realized.

Why it matters:

  • Creates a tangible goal that motivates everyone
  • Builds loyalty by helping stakeholders see themselves in the future
  • Provides long-term direction for the team

Example:

"Imagine cities where every home is powered by solar panels, the air is clean, and children play in parks without smog."

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